Robert Heller's Checklist for Success

1. IMPROVE basic, measured efficiencies continuously


2. THINK simply and directly about what you are doing and why


3. BEHAVE towards others as you wish them to behave towards you


4. EVALUATE each business and business opportunity with total, fact-based objectivity


5. CONCENTRATE on what you do well


6. ASK questions ceaselessly about performance, markets and objectives


7. MAKE MONEY- know that if you don't, you can't make anything else


8. ECONOMIZE always seek LIMO (Least Input for Most Output)


9. FLATTEN the organization to spread authority and responsibility


10. ADMIT to your own failings and shortcomings and correct them


11. SHARE the benefits of success with all those who helped to achieve it


12. TIGHTEN up the organization wherever and whenever you can because familiarity breeds slackness


13. ENABLE everybody to optimize his or her individual and group contribution


14. SERVE your customers with all their requirements to standards of perceived excellence in quality


15. TRANSFORM performance by innovating creatively in products and processes including the processes of management