Friday, May 24, 2013

SMART Job Seeker Cheat Sheet: Personal Branding

 By Mary Salvino, Career Management Coach

This easy-to-use cheat sheet pulls together the best tips, tricks, and advice from our archives.  It has been created to provide clear recommendations on how to address the most common areas for improvement related to personal branding during your job search: 
  • Identify your strengths – In which industry-related topics do you feel competent?
  • Create websites to showcase your skills – WordPress, Blogger, YouTube, Facebook fan page, Google+ business page, free on-line magazines
  • Choose your medium – Blog, Video, Public Speaking, Host/Manage a group on LinkedIn
  • Post content on your blog on a regular basis
  • Make it easy for your readers to share your content
  • Join professional on-line community groups
  • Leave thoughtful comments on the conversation threads started by other people who work in your industry
  • Use Twitter to find and/or follow like-minded people/leaders who are interested/write about your profession/niche
  • Find/use tools to make it more efficient to publish and promote your blog
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Copyright © 2013, Career Matters. All Rights Reserved. Show you care and share this article with your colleagues, coworkers and friends. Permission to Reprint: This article may be reprinted, provided it appears in its entirety with the following attribution: Copyright © 2013, Career Matters. Reprinted by permission of the author, Mary Salvino. “Career Matters” is a blog authored by Mary Salvino, the Senior Consultant for SMART Career It is dedicated to those who are seeking advice on managing their career and future career opportunities. If you have any comments, questions, or suggestions, please send an e-mail to